Using Bulk Text Messaging to Issue Coupon Codes

Text message marketing is an innovative and very effective way to market to consumers that are interested in the products or services offered from specific retailers. The bulk text messaging platform allows consumers to opt-in to receive updates, info, discounts, etc. through some of their favorite businesses. One of the most common and most effective ways of utilizing the text message marketing platform is with mobile coupons and coupon codes. This article will cover how to use bulk text messaging to issue coupon codes, how mobile coupons work, and how effective coupon codes can be when used as part of your mobile marketing campaign.



Mobile coupons are coupons or coupon codes that are sent to your mobile phone that can be redeemed at a retail store to take advantage of the savings. There are several different ways of sending out these coupon codes, but the more common and typically more cost effective way is through a group text message marketing campaign. Most text message campaigns do not limit you to just sending out coupons codes so the platform can be used for additional marketing as well.



When using a text message marketing platform, coupon codes can be sent out two different ways:



• Automatically as the consumer ops-in

This is the more common of the two ways as it is less hands on as sending them out individually. A default message is set up for the keyword, once someone opts-in using that keyword the auto response or default message is sent out displaying a coupon code or a "show this text to" message to allow the recipient of the message to utilize the coupon. In store redemption coupons are often more of the "show this text to your cashier" type of text message where the coupon codes work well for phone or Internet redemption. Setting up for coupon codes this way is typically very easy (five to ten minutes to set up) and only has to be changed when a different coupon or coupon code is desired to be sent out, this will allow for much less maintenance and time spent within the text messaging platform.



• Individually to different recipients.

Sending coupon codes individually to different recipients can take on a lot more maintenance in getting the coupons out. Each person that opts-in will notify the management of the control panel and give them the opportunity to respond manually with a distinct "one time use" coupon code. Variations of this method are widespread but still prove to be more time consuming than the auto response method. Albeit more effort is involved, this text message method is more tailored to each consumer and the redemption of the coupon code is a guaranteed one time usage with the code. The short falls of sending out individual coupon codes compared to the default text message type are, one, the mobile marketing campaign takes on more management time to send each out, and two, the advantage of giving a "one time usage" coupon code is negated if the same consumer opts-in from multiple wireless numbers.



With the bulk text message coupon code campaign now under way, regardless of the style being sent out, the rewards are staggering in comparison to most all other methods. Redemption rates of coupons and coupon code via text message campaigns have been tracked as high as over sixty percent and averages that hang in the low thirties. Most other forms of marketing that can be tracked accurately tend to average from one to six percent.



Discover more information about text message marketing and start saving yourself and your business time and money.